When you register with an online service you get an account. When you log on/in you can adjust your settings. 'Your settings' means for instance how others can view you and which data is collected. Nowadays, you can adjust more and more. But where can I adjust my person data in particular. The 'settings button' is an icon which many online services, applications use to indicate where you can change your settings.
With this campaign we aim to stimulate you a) to find the settings button in your app and b) to adjust the settings especially related to the use/availability to the desired status.
Privacy is a human right.